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ABOUT THE BOOK: Authors: by Philip Kotler Gary Armstrong. Publisher: Pearson; 18th edition (January 2, 2020) Format: PDF. Paperback: 736 pages. Language: English. ISBN-10: 0135766591. ISBN-13: 978-0135766590. Download Principles of Marketing [RENTAL EDITION] 18th Edition [PDF] FREE.The original (1996) text has become a popular foundation stone for specialists and non‐specialists alike, and it receives an update with this, the second European edition. Although the book is too much of a Leviathan to be considered a subject primer, it manages to encompass great swathes of business behaviour …Principles of Marketing. , Volume 1. Philip Kotler, Gary Armstrong. Prentice Hall, 1999 - Marketing - 635 pages. Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see ...12-month access. $99.99. Buy access. 14 day temporary access available. ISBN-13: 9780135766477. MyLab Marketing with Pearson eText for Principles of Marketing. Published 2020. Need help? Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing ...

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Over 2.7 million titles available from more than 1,000 publishers. Principles of Marketing 18th Edition is written by Philip Kotler; Gary Armstrong and published by Pearson. The Digital and eTextbook …

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